Perseve

Hyeri Sung, Co-Founder  |  Olivia Bae, Co-Founder & CEO

PERSEVE is the first stylist founded K-beauty haircare brand to enter U.S. mass retail. Launched in 2022, it’s now in 400+ Walmart stores and online nationwide. Built on 30+ years of salon expertise and Korean hair care science, PERSEVE delivers high quality, luxurious formulas at accessible price points of $10 to $12 MSRP.

Our Hero, the Recure & Revive Collection, is Infused with 21 natural ingredients like royal jelly, amber, and acai palm. Free from sulfates, parabens, phthalates built for hydration, repair, and strength.

With K-Beauty haircare demand up 324% YoY, PERSEVE is well positioned in the booming masstige beauty space, bringing K-beauty innovation to every haircare aisle.

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About Us

Renaissance's missionis to empower low‐to‐moderate income (LMI) communities and under‐resourced entrepreneurs in our target markets by providing affordable small business loans, training, and counseling services. We serve the New York Metro Area, including New York City, Long Island, the Mid‐Hudson Valley, and New Jersey.

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EQUAL OPPORTUNITY FOR ALL

In accordance with federal laws and U.S. Department of the Treasury policy, this organization is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability. To file a complaint of discrimination, write to: U.S. Department of the Treasury, Director, Office of Civil Rights and Equal Employement Opportunity
‍1500 Pennsylvania Avenue, N.W., Washington, DC 20220; call (202) 622-1160; or send an e-mail to: crcomplaints@treasury.gov.

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Address

Manhattan Office:
‍‍2 Allen Street, 7th Floor
New York, NY 10002
Office#:(212) 964-6022

Flushing Office:
‍133-29 41st Avenue
Flushing, NY 11355
Office#: (718) 961-0888

Jackson Heights Office:
37-61 84th St.
Jackson Heights, NY 11372
Office#: (718) 316-9993
By Appointment Only

New Jersey Office:
111 Grand Avenue, Unit 216
Palisades Park, NJ 07650
Office#: (201) 409-0507
By Appointment Only

Email:
info@RenaissanceSBS.org

Renaissance is an affiliate to Asian Americans For Equality
Copyright © 2025 Renaissance Economic Development Corporation. All rights reserved l Web Design by Leadflow
About Us

Renaissance's mission is to transform low-to-moderate income and immigrant communities in NYC by providing low-interest small business loans, training and counseling services.

Address

Manhattan Office:
‍‍2 Allen Street, 7th Floor
New York, NY 10002 (map)

Flushing Office:
‍133-29 41st Avenue
Flushing, NY 11355 (map)

Support

‍Manhattan Office:
(212) 964-6022

Flushing Office:
(718) 961-0888

Email:
Info@renaissance-ny.org

Partners
Renaissance is an affiliate to Asian Americans For Equality
Copyright © 2022 Renaissance Economic Development Corporation. All rights reserved l Web Design by Leadflow